Alessi is proud to partner with (RED) to raise awareness and funds to support the global fight against AIDS. With a long history of being involved in supporting other causes like Amici dei Bambini (Ai.Bi) Alessi is proud to be associated with (RED) and has a heightened awareness of the impact every contribution makes. As an active collaborator Alessi can positively impact the fight against AIDS globally with (RED) and through collaborations with other well-known and diverse brand partners.
‘Alessi is honoured to actively take part in this new, important collaboration with (RED). Our mission as a design company is to create objects which try to satisfy people’s hidden desire for Art and Poetry. Creativity is, therefore, at the base of our daily activity and we think that, at the same time, it puts us in a privileged position which allows us to help other people. Alessi, in fact, has always shown great commitment to values such as solidarity and attention towards others; values that fully reflect our identity. We thank (RED) for giving us, through their beautiful and notable project, the possibility to partner with them to achieve their noble purpose.” – Alberto Alessi, President of Alessi SpA and head of Marketing Strategy, Communication and Design Management
Alessi has chosen several bestselling products that are red, highly functional, beautifully designed and can be used in a number of settings. The Alessi (PRODUCT)RED collection features: ‘Anna G.’ & ‘Alessandro M.’ corkscrews Special Edition, ‘Mediterraneo’ fruit baskets, ‘You’ tea infuser, ‘Big Love’ bowl & spoon, ‘Parmenide’ cheese grater, ‘Diabolix’ bottle opener and ‘Piccantino’ chili scruncher.
Alessi contributes 5-10% of the retail price from their (PRODUCT)RED Special Edition products to the Global Fund to fight HIV/AIDS.
