We had the pleasure of supporting YXplainIt’s first album “Day 1” with a marketing and public relations campaign during the summer and winter seasons of 2017. Activities included developing a website landing page, shooting live performance videos to enhance web presence, rebranding social media accounts and developing engaging content for posts, radio interviews & booking performances in the Washington, DC and North Carolina to promote the new album.
Take three heavy-hitters in the music industry, who have proven to capture adult contemporary music in the way that Antone “Chooky” Caldwell, Vohn “Mr. Higgz” Higginbotham and Chris “Biscuit” Bynum have, to generate timeless audible landscapes that allude to the sense of every genre. After more than 20 years of individual successes in entertainment, the childhood friends and Washington D.C. native’s debut their first album “Day 1” live at the legendary Blues Alley in the nation’s capital.
The creative trio combines to bring 100% total music experience to their listeners. Each member of YXPlainIt offers their “33 1/3” to the collective as this concept of collaboration is shared with budding artists at music conferences and workshops. Coining the term “BBM,” representing Beats, Bass & Melody, YXPlainIt is a melting pot of each artist’s musical contributions.
For brothers Caldwell and Higginbotham, the path to musical greatness was pre-destined. Born into a family of musicians, both have welcomed individual success to add to their generational DNA of artistic fortitude. Caldwell, the bass element of the group has been a power player in the music industry with his first bass guitar given to him at five years old. A multi-instrumentalist, the bassist is also a master of the trombone, piano, sousaphone, lead guitar, and percussion. Genius and musical prowess allowed him to develop as a composer, songwriter, and engineer, gaining respect as one of the most sought-after talents in the industry. Caldwell’s resume is flawless, having worked with a variety of national and international acts such as Heather Headley, Macy Gray, Sisqo of the group Dru Hill, Snoop Dogg, Mariah Carey, The Pussycat Dolls, Rahsaan Patterson, London-based recording artist, Ali, and Gospel recording artists Andrae’ Crouch, and Shirley Caesar just to name a few. The veteran has contributed to the world’s music library with solid production and engineering credits throughout the past decade.
“Antone “Chooky” Caldwell can not only give you an instrumental, but a song chalked full of soul. “Good Lord” is a funky instrumental that really just sends out good vibes all around.”
– Kendra Beltran, Indie Music Reviews
“Twenty years into his successful music career as a multi-instrumentalist, respected bassist, Billboard charting producer and engineer, anyone can tell that Chooky was born for a life of music. His live sets captivate audiences with a 17-piece instrumental & vocal arrangement.”
“Antone “Chooky” Caldwell is the new what’s happening on the pop scene from the east coast to the left coast from NYC to L.A. Chooky is a multi-dimensional musical artist & native of Washington, DC.”
– Cool Water